From organic Search Engine Optimization to more advanced Pay Per Click marketing strategies, em2g offers many affordable options to help make your website more visible to search engines, and ultimately your target audience. View our Digital Marketing FAQs below for answers to some common questions.
Our SEO packages have NO monthly contract. That being said, SEO is a process that takes a few months to see the full effect, though you should see some results fairly quickly. You'll be provided with two reports per month so you'll see the results in writing.
|Starter Package||Up to 10 keywords||$149 per month|
|Includes initial review & SEO check, keyword analysis report, SEO compatibility test, on page optimization & working with HTML source code, crawler compliance implementation, Google XML sitemaps, Google Analytics, robots.txt optimization, quality social bookmarking, article submission, article promotion, profile submission, image submission, business listing and much more.|
|Custom Package||Up to 20 keywords||$229 per month|
|Includes everything from the Starter Package plus Facebook page creation with avatar design, Twitter page creation with background design, LinkedIn page creation, Google penalty check, mobile compatibility check, dynamic & eCommerce URL optimization, and lots more. This package may be customized further if the social media items aren't needed.|
Our SEM packages have NO monthly contract. This is Pay Per Click (PPC) marketing where you select specific keywords for which you’d like your website to rank in the top search results and/or display as an advertisement on the page. You only pay when someone clicks on your link, and that comes out of the Ad Spend for the month. This is a process that is constantly monitored and tweaked to maximize every dollar spent on attracting exactly the audience you seek for your website.
|Standard Package||$300 per month + Ad Spend|
|Google Ads Management includes search campaigns, text ads, keyword research/competition analysis, Google Analytics integration, monthly monitoring & review, ongoing reporting throughout campaign and conversion tracking.|
|Advanced Package||$400 per month + Ad Spend|
|Google Ads Management includes search & display campaigns, text ads, banner ads, video ads, audience & remarketing lists, remarketing campaigns, keyword research/competition analysis, Google Analytics integration, monthly monitoring & review, ongoing reporting throughout campaign and conversion tracking.|
We'll be happy to discuss your specific needs and answer all of your questions, just give us a call or email us today!
SEO is an acronym for Search Engine Optimization. It involves techniques that help your website become more visible in ORGANIC (non-paid) search results when people search for your product, service or brand using search engines like Google, DuckDuckGo, Yahoo!, Bing, etc. These results are based on how the ranking algorithms of each search engine interpret the content and code of your website.
PPC is an acronym for Pay Per Click. This involves techniques that help your website become more visible in INORGANIC (paid) search results when people search for your product, service or brand using search engines like Google, DuckDuckGo, Yahoo!, Bing, etc. These results are based on an advertising budget set by you, targeting certain keywords and bumping your website to the top of the search results.
SEM is an acronym for Search Engine Marketing. SEM encompasses all of the techniques and strategies used with SEO (organic/non-paid) and PPC (inorganic/paid) to get your website found more easily when people search for your product, service or brand using search engines like Google, DuckDuckGo, Yahoo!, Bing, etc.
How do YOU find businesses, services and information on the web? I’m sure you search what you’re looking for in a search engine, right? Your potential customers are searching for your products and services right now! If your website isn’t showing up in their search results, then you need Search Engine Marketing, or at a minimum Search Engine Optimization.
Keywords are the words and phrases that your potential customers will type into their search engine of choice to find what they’re looking for. They are typically two to five words in length. It’s vitally important to incorporate these keywords and phrases into the content and code of your website as these are what search engines will “crawl” and index into their databases for organic searches. Additionally, for a PPC campaign these are the specific keywords and phrases that you want to trigger a match which if clicked, you’ll pay for. So selecting the right keywords becomes crucial.
Choosing the right keywords and phrases for your website will take a bit of careful thought, but it’s not rocket science. Approach it through the mind of your potential customers … what might someone type into a search engine to find what you offer? Make a wide-ranging list of every word or phrase you can think of that comes to mind. From there you can narrow it down to the most relevant keywords. An excellent place to start looking is in the content on your website. The text, menus, images, etc. Your keywords and phrases will need to be part of these elements of your site, and depending on the list you come up with, maybe some changes in your content will be in order.
Subscribe to our newsletter and we'll periodically send you useful info, tips and tricks to help you grow your online presence. Your privacy is important, so your info will remain safe with us, we promise.